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Two Young Guys making Lots of Money on the Internet

Yahoo.com, Two Young Guys making Lots of Money on the Internet or Disgusting Creatures?

 

When you begin to look at the real power houses of the Internet, you begin to get the impression that if there was no Leland Stanford Junior University, there would be no such thing as a Tech Industry.

 

In Jan 1994, a pair of Electrical Engineering graduate students from Stanford, Jerry Yang and David Filo, launched a site they called "David and Jerry's Guide to the World Wide Web". What made David and Jerry's guide unique was that the sites listed were organized in a hierarchy as opposed to simply being a list of searchable sites. This proved to be incredibly popular with Internet users, and by April of 94 the pair realized the name was just too long, so they came up with a new one:

 

Yahoo! (Always with the exclamation point.)

 

Contrary to Internet Folklore, Yahoo does not stand for "Yet Another Hierarchical Officious Oracle." The name is a reference to a creature from Jonathon Swift's Gulliver's Travels. The Yahoos were disgusting little creatures, vile and savage, filthy and with unpleasant habits, and all too close to resembling humans for many people's comfort. 

 

By the end of 1994 Yahoo! had received more than a million hits, and the yahoo.com domain was registered on Jan 18, 1995. Filo and Yang were quick to recognize the commercial potential of their site, which was growing into a web portal. Yahoo! has diversified into a number of different services, some of which have lasted while others succumbed to competition.

 

In 2000 Yahoo! was using Google Search results, but soon after developed their own search engine. The Yahoo! portal links to other services such as Yahoo! Mail, Yahoo! Groups, Yahoo! Finance, and Yahoo! Messenger. Yahoo! Partners with a number of content providers to fill Yahoo! Sports, Yahoo! Finance, Yahoo! Music, Yahoo! Movies, Yahoo! News, and Yahoo! Answers.

 

Why the exclamation point? When Yahoo! incorporated there were a number of products on the market named Yahoo, including a canoe and a set of kitchen knives. In order to avoid conflict, Filo and Yang simply added the punctuation.

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